The Motorvogue Group was established in 1993 in Northampton and was subsequently purchased in 2008 by the current Managing Directors. Our brand-new, purpose-built showroom on Bedfords Interchange Park was opened in 2015. This was followed in 2016 by the takeover of Wests Group in Bedford and Kings Lynn.

2019 saw the expansion of the Bedford branch to include the new Renault showroom and doubling the size of the Alfa Romeo and JEEP showroom. 2020 saw the opening of our Norwich branch with a second showroom opening in June 2022 for Alfa Romeo and DS. In July 2022, our fifth location opened in Bury St Edmunds.

We are proud to work with the following brands:

Northampton - Home of Fiat, Abarth, Alfa Romeo, SEAT & CUPRA

Bedford - Home of Fiat, Abarth, Alfa Romeo, JEEP, SEAT, Hyundai, Renault and Dacia

King's Lynn - Home of Fiat, Abarth, Alfa Romeo, JEEP, Renault and Dacia

Norwich - Home of Fiat, Abarth, Fiat Professional, JEEP and Hyundai plus Alfa Romeo and DS Automobiles

Bury St Edmunds - Home of Citroen, Fiat & Abarth along with After Sales Services for Peugeot, Jeep and Alfa Romeo.

Motorvogue specialise in new and manufacturer-approved used cars. With over 800 cars in group stock, we have one of the largest selections of quality New, Used, Ex-Demonstrator and Pre-Registered cars in the area and due to the number of brands we represent at each of our multi franchised locations we believe we have much more choice for you than the majority of our competitors, but don’t take our word for it, come and find out for yourself by visiting a Motorvogue location today.

We aim to make the car buying process as easy as possible, with a number of options including buying online, reserving the car online, and moving the cars to your nearest dealership. Our experienced Sales teams are on hand to answer any questions you may have.

Motorvogue is among the most experienced Motability distributors in the area. With the many brands we represent and our dedicated Motability specialists, who work closely with our disabled customers and their local support organisations, we really do have something for everyone.

Our dealerships carry out MOTs and manufacturer-approved servicing and repairs. Our parts shop stocks genuine approved Parts and Accessories for Alfa Romeo, Jeep, Abarth, Hyundai, SEAT, CUPRA, Fiat, Renault and Dacia cars.

We cater for Business customers with our comprehensive Business Centre and our experienced Fleet experts are able to get you and your business the best deals available.

Within Northamptonshire we are proud to look after customers in Hardingstone, Harpole, Roade, Stoke Bruerne, Towcester, Weedon Bec, Daventry, Creaton, Brixworth, Moulton, Earls Barton, Wellingborough, Daventry, Rugby, Kettering and further surrounding villages and towns.

At our Bedford location we serve customers throughout the county including Kempston, Biddenham, Bromham, Clapham, Oakley, Ravensden, Salph End, Renhold, Cople, Cardington, Shortstown, Milton Keynes, St Neots, Leighton Buzzard and more locations in Bedfordshire.

Our Norfolk branches at Kings Lynn and Norwich are proud to look after customers in Kings Lynn, Wisbech, Downham Market, Swaffham, Fakenham, Holt, Wells-next-the-sea, Hunstanton, Heacham, Snettisham, Holbeach, Norwich, Dereham, Great Yarmouth, Cromer, Thetford, Diss and many more surrounding villages.

We now serve Suffolk from our Bury St Edmunds location including Thetford, Diss, Woolpit, Stowmarket, Lavenham, Great Saxham and Culford plus many more.

We hope you enjoy browsing our new website, and look forward to hearing from you soon!



We regularly check our prices against the market and are confident that our prices are competitive and provide great value for money. If you see a better offer, let us know and we will price match where possible.


All used cars have a 102 point safety check and a minimum of 9 months MOT.


All of our used cars come with the balance of manufacturer’s warranty or we offer a comprehensive range of warranties ranging from 12 to 36 months at extremely competitive prices that will give you peace of mind during your ownership.


Motorvogue has been established since 1993 and has supplied over 50,000 cars to satisfied customers throughout the UK.