NEW DS 7 Introducing the NEW DS 7 Starting From £36,760.00


The NEW DS 7 has arrived at Motorvogue Norwich

With unparalleled comfort, exquisite design and unrivalled technology, discover the New DS 7 at Motorvogue.

Acclaimed for its unparalleled interiors, its remarkable refinement and its cutting-edge technology, DS 7 CROSSBACK opened the way for new developments, now embodied by New DS 7.

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DS 7


The character of the new DS 7 is formed from several stunning details. Always elegant, new DS 7 brings more dynamism with sharper, more structural lines and a coherent design.

The completely new front stands out with sharper lines to develop the balance of each feature and exceptional results in terms of quality and solidity.


Length; 4.59 meters

Width; 1.90 meters

Height; 1.63 meters​

The light signature is developing with an even more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion. The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model.

The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. They emphasise the unique expression of new DS 7. The boot lid and badge have been reworked with sharper lines, while DS AUTOMOBILES lettering replaces the previous ‘CROSSBACK’ to sign off the visually stretched rear of new DS 7.

The wheels play a part in the profile’s character with new 19-inch alloy wheels, which are more aerodynamic and feature a design aimed at amplifying the impression of size, and exclusive 21-inch alloy wheels, with a carved technical design, exclusive to the new DS 7 E-TENSE 4x4 360.

The window surrounds and roof bars are offered with a Gloss Black variant to emphasise the dynamism of the silhouette.

Interior & Technology

DS 7 instantly evokes sophistication through its fine materials and the attention that has been paid to every detail.

The meticulous attention paid to the cabin provides exceptional travelling comfort with the accent on space, occupant friendliness, soundproofing and connectivity. The exceptionally large seats and their design, provide support and comfort irrespective of journey length. High-density foams were specifically selected to efficiently filter out vibrations generated by uneven road surfaces, and also to be sure that the seats lose nothing of their firmness over time. Rear passengers can also relax with plenty of room.

The infotainment system is one of the biggest changes for new DS 7 with the inclusion of DS IRIS SYSTEM. This new solution introduces a totally reworked interface, that is completely configurable, reactive and seamless and supported by natural voice recognition.

The redesigned 12-inch high-resolution touch screen features a menu made up of widgets for accessing all its functions with a single movement: for controlling the connected navigation, the ventilation, the digital audio sources and journey information. This big screen also enables views front and rear to be displayed, provided by new high-resolution digital cameras, and access to the Mirror Screen function over wi-fi.

A new large 12-inch digital instrument panel, with displays that can be changed and personalised, features refreshed graphics with all the vital information such as energy flow on plug-in hybrid versions.

New DS 7 also offers technology for more comfort and relaxation such as DS ACTIVE SCAN SUSPENSION and DS NIGHT VISION. DS ACTIVE SCAN SUSPENSION is a camera-controlled damping system that is completely unique in its class. It adjusts each wheel independently according to imperfections in the carriageway. With DS NIGHT VISION, an infrared camera sweeps the carriageway and its edges to detect cyclists, pedestrians and animals at distances up to 100m. The driver receives the information in the new high resolution digital instrument display, reinforced by a special warning in the event of danger.

Engines & Performance

New DS 7 is available with efficient hybrid powertrains including E-TENSE 225, E-TENSE 4x4 300 and E-TENSE 4x4 360 variants. E-TENSE 225 models are capable of up to 250 mpg (WLTP) with up to 43 miles of electric only range. The E-TENSE 4x4 300 is capable of 249 mpg (WLTP) with 42 miles of electric only range, while E-TENSE 4x4 360 variants are capable of 161 mpg (WLTP) and 36 miles of electric only range. All E-TENSE models can be charged using a 7.4kW domestic wall box in 1hr 45mins. All of the Performance Line, Performance Line+ and Rivoli variants are also available with an efficient BlueHDi diesel engine.

Find out more about the E-TENSE PLUG-IN HYBRID


DS 7 Trim Levels

DS 7 is available with four trims to choose between – Performance Line, Performance Line+, Rivoli and Opera E-TENSE, plus as a Limited Edition Launch trim; La Premiere E-TENSE.


From £36,760




Performance Line models come as standard with 19-inch ‘Silverstone’ black alloy wheels and a ‘Brilliant Black’ front grille with black DS wings and DS badge. Inside, the interior benefits from black Alcantara® seats with leather effects and black décor. The latest safety and information technologies including the DS IRIS SYSTEM with 3D Connected Navigation, Natural Voice Recognition, Bluetooth® connectivity and Over-The-Air updates are also featured. The infotainment system features a refreshed 12-inch HD touchscreen, while the instrument cluster comes with DS’s 12.3-inch digital display. DS 7 Performance Line also comes with the Advanced Safety Pack as standard. This includes Emergency Braking System, Blind Spot Detection, Lane Keeping Assist, Extended Traffic Sign Recognition and Driver Attention Alert.

Specification includes;

  • ​19 inch ‘SILVERSTONE’ alloy wheels 
  • DS Light Veil LED Daytime Running Lights 
  • Brilliant Black front grille with black DS wings and black DS badge 
  • DS 3D LED rear lights 
  • Keyless Entry & Start
      • 3D Connected Navigation
      • Natural Voice Recognition
      • Bluetooth® connectivity 
      • Over-the-air updates

  • 12.3 inch digital instrument cluster 
  • 12 inch HD touchscreen 
  • Front USB-C port 
  • Black Alcantara® Interior 
      • Black Alcantara® with leather effect vinyl 
      • Black Alcantara® decor
  • Advanced Safety Pack 
      • Emergency Braking System 
      • Blind Spot Detection 
      • Lane Keeping Assist 
      • Extended Traffic Sign Recognition 
      • Driver Attention Alert


From £39,460




Performance Line+ adds black roof rails as well as additional technologies such as a 180 degree Vision Reversing Camera, Front Parking Sensors and heated windscreen. Inside, Performance Line+ variants benefit from heated electrically adjustable front seats and a premium leather steering wheel with contrast stitching and leather covered airbag.

Additional specification includes;

  • Black roof rails 
  • Reversing camera - 180 Vision 3
  • Front Parking Sensors 
  • Electric Seats Pack 
      • Electrically adjustable front seats 
  • Heated front seats
  • Heated Windscreen 
  • Premium leather steering wheel with contrast stitching & leather covered airbag


From £40,660




Rivoli variants add 19-inch ‘Edinburgh’ diamond cut alloy wheels, with E-TENSE 4x4 360 variants gaining 21-inch ‘Brooklyn’ alloy wheels. Rivoli models also add a Brilliant Black front-grille with Chrome accents, chrome DS wings, chrome DS badge and chrome roof rails. Inside, the interior benefits from Basalt Black Diamond-shaped Nappa leather, massaging front seats as well as a B.R.M Timepiece in the centre console. 

Additional specification includes;

  • 19 inch ‘EDINBURGH’ diamond-cut alloy wheels (21 inch ‘BROOKLYN’ alloy wheels on E-TENSE 4x4 360 versions)
  • Basalt Black Leather Interior
      • Black Basalt grained leather
      • Basalt Black Diamond-shaped Nappa leather decor
  • Brilliant Black front grille with Chrome accents, chrome DS wings and chrome DS badge
  • Chrome roof rails
  • Massaging front seats
  • B.R.M R180 Timepiece