The 100% electric, CUPRA Born seamlessly augments CUPRA's DNA pillars of design, performance and electrification to deliver the first fully electric performance model in the CUPRA range.
The CUPRA Born fuses striking exterior design with the most advanced electric powertrain technology to create instantaneous performance combined with a stimulating visual impact.
CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles – it extends to how it’s made and the materials within.
It is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain and the remaining emissions are offset by environmental and project investments certified to the highest standards.
Underneath the CUPRA Born sits one of the most advanced electrified powertrains that has been engineered to deliver electrifying performance.
There are four battery variants customers can choose from, ranging from a 150PS model with 211 miles* of range through to an option with up to 231PS and 335 miles* of range. The fastest-accelerating model hits 31mph (50km/h) from standstill in just 2.6 seconds and on to 62mph (100km/h) in 6.6 seconds**.
The powertrain utilises a 16,000rpm permanent magnet synchronous motor, integrated above the rear axle. Torque is transferred across the rear axle using a single-speed transmission with differential, ensuring smooth power delivery and driver confidence during cornering.
The CUPRA Born uses a water-cooled, multi-pouch lithium-ion battery system housed low and centrally in the car to offer the best centre of gravity –using it as an advantage to deliver enhanced driving dynamics.
Fast recharging (125kW) is also possible, with 62 miles (100km) of additional range delivered in as little as seven minutes (77kWh battery only).
Born is compatible with both AC and DC charging networks, so whether you’re on the road or at home, replenishing the battery is quick, simple and hassle free.
You can choose to have a CUPRA-branded wallbox installed allowing easy and convenient charging at home, controlled via the ‘CUPRA Easy Charging’ smartphone application (accessed via Wi-Fi or 4G connection).
The performance is matched by its stimulating design. The front end’s character is defined by the styling cues taken from headlamps, the creases in the bonnet and the framing of the CUPRA badge, which combine to convey strength.
The exterior design is unconventional and unique, befitting a high-performance vehicle and the character comes to the fore, mixing flowing surfaces with body-colour and technical details to provide a design that exudes sportiness and elegance.
The front aesthetic focuses on the newly-designed full LED headlights, flanking the concave upper section that sits like a shark nose and the copper-framed lower intake designed to channel air towards the radiator for battery thermal management.
The bonnet incorporates three-dimensional shapes to help bend the light and bring the front end to life, while the volume sitting on top of the headlights and through the wings help create the vehicle’s sporty stance.
The full LED headlamp signature is unique and instantly recognisable, enhanced by the small triangles on the side of each lamp. The lighting technology includes an animated ceremony as you approach and start the vehicle, adding to the overall experience.
The finishing touch for the front design is the copper CUPRA badge, positioned at the very front of the bonnet between two crisp lines that direct the eye downwards towards the lettering.
Six bespoke alloy wheel designs, ranging from 18- to 20-inch in size, help it stand out from anything else and include functional aerodynamic inserts and machine-finished copper highlights (optional alloys only)
The rear spoiler seamlessly connects to the C-pillar drawing the eye from the side aspect to the rear. A body coloured, integrated diffuser enriches the rear and gives it a sporty and aerodynamic character, ensuring the rear design is framed at both the top and bottom.
The rear coast-to-coast light delivers an impressive illumination giving a more technological and refined look, but helps to provide a greater perceived width to the vehicle. The tailgate is flush to the bumper giving a smoothness to the design. Within the bumper sits the number plate, reflectors, and the technical elements within an ‘island’ surrounded by body colour.
When the light fades, the puddle lamp shines down from the side mirrors, displaying the CUPRA logo onto the floor in front of you.
The interior is characterised by expressive lines, characterful surfacing and dramatic material cuts. It is honed to be a truly digital place, the floating 12-inch infotainment touchscreen, standard on all models, takes centre stage, angled towards the driver, allowing easy access to a range of functions in a simple and intuitive style.
Interior space is maximised with the clever use of storage, such as the high centre console, which combines connectivity points with a large storage capacity. This space is designed and finished in the same neoprene material as the Bucket seats, giving greater cohesion to the design and enhancing the quality feel of the key touch points. The boot has a capacity of 385 litres.
The central section of the bucket seats is manufactured from SEAQUAL® Yarn, made from upcycled marine plastics.
A second recycled material is Dinamica® microfibre, that is applied on both the door panels and upholstery (optional, not available on all trims). The recycled polyester contained in Dinamica® derives from polyester fibres found in t-shirts and clothing fibres, and PET (Polyethylene terephthalate) from single-use plastic bottles and other plastics. It is available in either Dark Blue or Grey colour finishes.
In the rear, the feeling of spaciousness and solidity continue with the use both dark and light colours. Lighter hues provide the feeling of freshness while darker shades provide the feeling of strength.
The CUPRA Born utilises a digital eco-system that integrates the most advanced infotainment and connectivity solutions to keep customers in touch with their vehicle at all times.
CUPRA Born benefits from an augmented reality head-up display system, which projects crucial driving information onto the windscreen, and appears layered over the real world (not available on entry trim). Data that’s displayed includes driver assistance indicators, vehicle speed and navigation commands. All information is directly in the driver’s line of sight, improving the overall driving experience and minimising the need for the driver to look away from the road ahead.
The driver binnacle is smaller and more focused, as a result. The simplified layout delivers the most relevant information in high-definition clarity. The smaller digital cockpit also houses the gearshift buttons and parking brake. Fully customisable, it displays only the information the driver needs, in high-resolution clarity.
The centre piece to all the infotainment systems is floating 12-inch infotainment touchscreen, featuring the brand’s latest generation of technology. The 1560x700-pixel display mixes the benefits of touchscreen inputs, physical buttons and voice control.
The Wireless Full Link system means the infotainment system can be connected to both Apple CarPlay and Android Auto. Music is enjoyed via the optional nine-speaker Beats® audio system.
Additional specification includes;
*Based on internal CUPRA testing designed to reflect Worldwide harmonised Light vehicles Test Procedure (WLTP) procedures. The CUPRA Born is not yet available for sale in the UK and has not been through homologation, so official WLTP range values are not yet available. Test results were obtained after the battery had been fully charged and are as at May 2021. Figures shown are not yet confirmed and are for information only. May not reflect real world driving. Range will vary depending on battery choice and a number of other factors including the starting charge of the battery accessories fitted (post-registration), variations in weather, driving style and vehicle load. 77kWh Battery (335 miles range) and steering wheel with satellites will be available from 2022. Please check in with your local CUPRA Retailer for updates and official data when available. The CUPRA Born is a battery electric vehicle requiring mains electricity for charging.