Motorvogue is a trading name of Motorvogue (Northampton) Ltd (collectively referred to as “Motorvogue”, “we” or “us” in this notice).
Maintaining the security of your data and ensuring that you are in control of how your data is handled is a priority at Motorvogue. We are dedicated to ensuring that we are transparent about the data that we collect about you, how we use it and the conditions whereby we may disclose your data to others. We will ensure that your data is kept secure and that you are aware of the steps we have taken to ensure the security of your private information.
Motorvogue takes the security of your data very seriously and strictly adheres to guidelines published in the United Kingdom Data Protection Act 1998 and the General Data Protection Regulation 2016/679 which is applicable from 25th May 2018. Any questions relating to this notice and our privacy practices should be sent to email@example.com
This notice applies whether you visit one of our dealerships or our website, and aims to provide you with information about:
Personal data we collect
How we may use your personal data
Your legal rights relating to your personal data
PERSONAL DATA WE COLLECT
We will only collect relevant data to enable us to carry out the service you have requested or accessed, below we have set out in more detail about the personal data we collect and why we collect it. We review our retention periods regularly and will only hold your data for as long as it is necessary for the original purpose it was collected for, as required by law or as set out in any relevant contract we have with you.
We may collect, store and use the following kinds of personal information. The types of information we collect from individuals will vary depending on the reasons for its collection and the individual’s relationship with us:
Your contact details (including name, address, telephone numbers and email address).
Date of birth.
Driving licence information.
National insurance number.
Bank and/or payment details.
Confirmation of entitlement to benefits (for Motability applications only).
Your digital footprint, including:
Unique device identifier.
A persistent identifier (e.g. a unique customer number in a Cookie).
Geo-tracking data, including location-based services.
Application/Website Usage, Device/Operating System/Browser Information, and/or Customer Behaviour (Application Logs)
Your vehicle’s identification numbers.
To make an online vehicle service or MOT booking via www.motorvogue.co.uk
or over the phone, we require your name, contact information and vehicle details. This information is required so that we can arrange your booking for you at your chosen dealer and send you your booking confirmation through your preferred contact method (email or SMS).
If you have purchased a vehicle from Motorvogue or you have previously had a service at one of our dealerships our aftersales system will have stored your information, along with your service and MOT due date. We will send you Service and MOT reminders as we feel it will be in your Legitimate Interest to know when these events occur. You may also receive reminders about other events such as cambelt changes and air conditioning servicing. You can object to receiving these reminders at any time.
As an existing customer, should you choose to book your next service via our service reminder we may use a cookie to pre-populate your details to avoid you having to type in details on subsequent visits.
If you do not visit our dealership for more than 26 months, your details will be deleted for marketing purposes but may be retained for Contractual Obligation had you purchased your vehicle from us within the last 7 years.
When you search for a new or used vehicle on our website we may store information on the vehicles you searched for and viewed in a cookie so that we can provide personalised content, and suggest other vehicles you may also be interested in.
If you enquire about one of our vehicles we require your name, email address and contact telephone number to enable us to respond to your enquiry. We will continue to discuss your enquiry with you for up to 6 months after your initial enquiry or if applicable, the new vehicle you enquired about becomes available (whichever is greater).
TEST DRIVE OR COURTESY CAR
If you book a test drive or take a courtesy car from our service department we require a copy of your driving licence, we will store a copy of this in case of any speeding, parking or other motoring offence that may occur.
If you request a valuation for your current vehicle we require your vehicle details including registration number, mileage, plus your name, email address and telephone number so that we can send you your indicative valuation.
If you decide to purchase a vehicle from Motorvogue, at the point of sale under a Contractual Obligation we will collect your full name, address, contact number, date of birth, driving licence details, payment details, details of the vehicle you are buying and, if applicable, details of the vehicle you will be using as a part exchange. Your details will not be used for marketing purposes unless you provide consent for us to do so. If you purchase a new vehicle we will be Contractually Obliged to send your details to the manufacturer for warranty, registration and recall purposes.
After 48 months, your details will be deleted for marketing purposes but may be retained for Contractual Obligation had you purchased your vehicle from us within the last 7 years.
MANUFACTURERS PRIVACY POLICIES
Alfa Romeo: https://www.alfaromeo.co.uk/privacy-policies
If you require finance for your vehicle purchase, we will require additional information including marital and housing status, number of dependents, previous address, occupation, employer, business address and bank details, in addition we will also require proof of address (i.e. utility bill) and any other relevant information. With your permission this information will be passed to our selected finance partners. Your personal information will be stored within your deal file which will be stored for 7 years. At the end of your finance agreement we will contact you to discuss your end of finance arrangements and where applicable arrange the required arrangements to fulfil the contract – for example end of finance term vehicle return and appraisal.
IN DEALERSHIP VISIT
We operate CCTV in all of our dealerships to monitor our premises, therefore your image and vehicle registration may be captured and stored for up to 30 days.
CONTACT BY PHONE
Should you call one of our dealerships or should we contact you in response to an enquiry, your phone call may be recorded and will be retained for a maximum of 3 months. The recording will be used for quality and training purposes only.
CONTACT BY EMAIL
Should you email one of our dealerships or should we contact you in response to an enquiry, your email will be stored securely and will be retained for a maximum of 24 months.
APPLYING FOR JOB VACANCIES
Should you apply for a job vacancy at Motorvogue, we will require information including your name, address, email address, contact telephone numbers and previous employment history, usually in the form of a Curriculum Vitae (CV). This information will be stored for a maximum of 6 months except in the event of employment commencing, where information will be securely stored within the personnel file.
HOW WE MAY USE YOUR PERSONAL DATA
WHERE YOU HAVE PROVIDED CONSENT;
Motorvogue uses your personal data for electronic marketing purposes and we may contact you to update you in accordance with your selected marketing preferences.
via email, text message, post or telephone with offers, services and other related products.
You have the right to opt out of receiving promotional communication at any time by;
Selecting the ‘Unsubscribe’ link located at the bottom of each of our emails.
Text STOP in response to a text message.
Contacting Motorvogue via the contact details set out in this notice.
You can update your marketing preferences at any time by going to http://motorvogue.co.uk/contact-us/contact-preferences/.
WHERE THERE IS A LEGITIMATE INTEREST;
We may use and process your personal information where it is necessary for us to pursue our Legitimate Interest as a business for the following purposes;
VEHICLE SERVICE AND MOT REMINDERS
Where you have previously purchased a vehicle from us or had work done in our Service Department, we may send you reminders.
When visiting our website, we may collect data directly from you as set out in this notice, as well as analysing your browsing and purchasing activity, both online and in dealership, along with your previous response to marketing communications. The results of this data (collected by Cookies) allow us to ensure that we contact you with information on products and offers that are relevant to you.
Motorvogue recommend that you accept cookies for the following reasons;
They enable us to customise elements of our websites for you to provide you with relevant content and offers based on your previous browsing history.
We are able to recognise how many users are accessing our website so that we can ensure we have enough capacity and that our pages load within an acceptable time for visitors.
It helps us to identify errors with the website and resolve them effectively.
They allow us to collect statistical, anonymous information about how our visitors browse our site so that we can improve customer experience.
It informs us which sections of our site are the most popular and how we can improve those that do not perform well.
If you visit our website, you may receive personalised advertisements whilst browsing other websites including but not limited to search engines and social networking. Any advertisement you may see will relate to products you have viewed whilst browsing our website on your computer or other devices.
These advertisements are provided by Motorvogue using ‘Cookies’ placed on your computer or other device. You can remove or disable cookies at any time – see our cookies policy for more information.
You may receive advertising based on information about you that we have provided to the social media platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it receives from us.
FOR THE PREVENTION OF FRAUD AND OTHER CRIMINAL ACTIVITIES
TO UNDERTAKE CREDIT CHECKS FOR FINANCE
TO CORRESPOND AND COMMUNICATE WITH YOU
TO COMPLY WITH A REQUEST FROM YOU IN CONNECTION WITH THE EXERCISE OF YOUR RIGHTS
For example – where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression list in order to be able to comply with your request.
FOR ACCURACY OF DATA
In order to keep our data up to date and accurate improvements may be made to our database e.g. by consolidating records we hold about you.
We may need to process your data to manage your queries, complaints, or claims and this may result in us contacting you by the contact details you have previously provided.
WHERE REQUIRED TO PERFORM A CONTRACT WITH YOU;
We may use and process your personal data where it is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract with you including for the following purposes;
To exchange information for warranty/ aftersales to the relevant manufacturer of your vehicle.
The purchase of a vehicle
The purchase (through us) of third party products or services.
WHERE IT IS IN YOUR VITAL INTEREST;
We may use your personal information to contact you if there are urgent safety or product recall notices to communicate to you or where we otherwise reasonably believe that the processing of your personal information may prevent or reduce any potential harm to you.
WHERE REQUIRED TO COMPLY WITH OUR LEGAL OBLIGATION;
We will use your personal data to comply with our Legal Obligation including: (i) to assist HMRC, the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body; (ii) to identify you when you contact us; and (iii) to verify the accuracy of data that we hold about you.
The cookies that we use do not store any confidential information about you. You may wish to disable these cookies however disabling these cookies may prevent you from using certain parts of motorvogue.co.uk website efficiently.
HOW TO DISABLE COOKIES
You may wish to disable these cookies however disabling these cookies may prevent you from using certain parts of motorovogue.co.uk website efficiently. However if you wish to learn more about the cookie settings for your browser, please select the links below:
WHAT COOKIES WE USE AND WHY
TYPES OF COOKIES
Session cookies are deleted when you leave our websites. They help keep track of your progress so you don't have to enter the same information more than once.
Persistent cookies stay on your device after your browsing session has ended. They will remember settings, preferences and details for the next time you use the websites.
First party cookies are set by the website owner.
Third party cookies are set by other parties, such as Google.
Necessary cookies are required for the operation of our website.
Performance or analytical cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
This section is a table which explains why we use certain cookies and what they do:
Cookie Name Type Purpose
PHPSESSID Session, First Party This is a unique identifier for the browser session so that the server can deliver the correct content. No personal information is stored in this cookie. The website would not function correctly without this cookie enabled.
cookies Persistent, First Party This cookie logs whether you have been informed of the cookies policy and have agreed to it. The website would not function correctly without this cookie enabled.
basket Persistent, First Party This holds a unique reference for your shopping basket. No personal information is stored in this cookie. The website would not function correctly without this cookie enabled.
Performance Cookies are switched on.
Cookie Name Type Purpose
Google Analytics (_ga, _gat, _gid, _utma, _utmb, _utmc, _utmz) Persistent, Third Party (Google) These enable the function of Google Analytics. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and browsing times. That anonymous information helps us to improve the website and your browsing experience, and to make our marketing campaigns relevant. The data stored by these cookies can be seen only by the relevant staff webmasters and Google and never shows any confidential information. For more information about how Google may use this data - visit: http://www.google.com/policies/privacy
log Persistent, First Party This cookie is used to detect when a page is loaded and how many times it is loaded. No personal information is stored in this cookie.
TKCODE Persistent, First Party This cookie is used to detect when a vehicle or enquiry is made. No personal information is stored in this cookie.
THIRD PARTY COOKIES
Please note that during your visits to our websites you may be subject to cookies not related to our site directly..
To provide appropriate contact we sometimes embed content from social media and other third party websites. These may include YouTube, Twitter, Facebook and other social media or content related sites. When you visit a page containing such content, you may be presented with cookies from the third party websites that may track your use of our website. We do not control the these cookies and you should check the relevant third party's website for more information.
To learn more on how Google & Facebook cookies work on websites, please visit:
Google analytics: https://developers.google.com/analytics/devguides/...
Facebook pixel: https://developers.facebook.com/docs/facebook-pixe...
For further information about cookies:
Wikipedia : https://en.wikipedia.org/wiki/HTTP_cookie
Information Commissioner’s Office : https://ico.org.uk/
COLLECTION OF GENERAL DATA AND INFORMATION
Our website collects a series of general data. This general data and information is stored in the server log files. General data includes (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using general data and information, we do not draw any conclusions about visitors. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, we only analyse anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by individuals.
SHARING DATA WITH THIRD PARTIES
In order to make certain services available to you, we may disclose your personal information to third parties. We will only disclose the minimum amount of personal data in order to provide the service. We have data sharing agreements in place with each of our third-party suppliers and have completed the necessary security checks to ensure that your data is kept safe once it is passed to them. Our third-party suppliers only have the rights to use your data for the purpose of fulling the service required of them, they do not have marketing rights over your data, unless you have specifically expressed third party consent. Your data will be shared with third parties under the following circumstances;
In order to send Aftersales notifications, such as Service or MoT reminders, your information will be shared with IHS Markit.
If we provide you with a Service Plan/ Service Bundle quote we will disclose your information to our Service Plan partner Edynamix. If you decide to purchase a Service Plan/ Service Bundle from us Edynamix will act as a Data Processor on our behalf.
To ensure that the data we hold remains up to date our databases we regularly cleanse our database. If we are notified that you are no longer the registered owner of the vehicle we once attributed to you, the vehicle will be detached from your records.
Your data may also be shared where it is reasonable to do so. This may include, but is not limited to:
Our marketing agencies
When you provide us with your personal data we may ask you to set your marketing preferences with us so that you can choose (if any) the information you'd like to hear more about as set out in the 'When Consent is required' section. This may be done by;
Registering for offers via our website; or
Visiting one of our dealerships / contacting us via telephone
From time to time, we may ask you to refresh your marketing preferences by asking you to confirm that you consent to continue receiving marketing information from us.
You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for your information to confirm your identity and, where applicable, to help us search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received your request.
ACCESSING YOUR PERSONAL INFORMATION
You have the right to ask for a copy of the information we hold about you by emailing or writing to us at the end of this notice. This will be provided in a readable format (CSV) free of charge. We may not provide you with a copy of your information if this concerns other individuals or we have another lawful reason to withhold that information.
CORRECTING AND UPDATING YOUR PERSONAL INFORMATION
The accuracy of your information is important to us and we are working on ways to make it easier for you to review and correct the information we hold about you. In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold about you is inaccurate or out of date, please let us know by contacting us via the details at the end of this notice.
WITHDRAWING YOUR CONSENT
Where we rely on your consent as the legal basis for processing your personal information, as set out under ‘How we use your personal data’ section, you may withdraw your consent at any time by contacting us using the details at the end of this notice. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do this by selecting the ‘unsubscribe’ link located at the bottom of our emails. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.
OBJECTING TO OUR USE OF AUTOMATED PROCESSING
You may contest to a decision made about you based on automated processing by contacting us on the details at the end of this notice.
ERASING YOUR PERSONAL INFORMATION OR RESTRICTING ITS PROCESSING
In certain circumstances, you may ask for your personal data to be removed from our systems by emailing or writing to us at the address at the end of this notice. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.
You may also ask us to restrict processing your personal data in the following situations;
Where you believe it is unlawful for us to do so.
You have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.
In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company in connection with legal proceedings.
TRANSFERRING YOUR PERSONAL INFORMATION;
Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under section ‘How we use your personal data’ you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a CSV file.
We may not provide you / transfer you a copy of your data if this concerns other individuals or we have another lawful reason to withhold that information.
COMPLAINING TO THE UK DATA PROTECTION REGULATOR;
You have the right to complain to the Information Commissioners Officer (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO website for further details.
HOW TO CONTACT US
Please contact us if you have any questions about our privacy notice or information we hold about you:
By email: firstname.lastname@example.org
Or write to us at: Data Controller, Motorvogue, Scania Way, Hardwick Industrial Estate, King’s Lynn, Norfolk, PE30 4LP.
CHANGES TO OUR PRIVACY NOTICE & COOKIES POLICY
Any changes we make to our Data Protection & Privacy, Information and Cyber Security Policy or Privacy Notice in the future will be published on this page and, where appropriate, notified to you by email.
This notice was last updated: 10th January, 2020